
About Jeff
Jeffrey S. Cosman is an author, entrepreneur, executive consultant, and publisher whose career has crossed industries, markets, and disciplines—but has consistently centered on building organizations, developing people, solving difficult problems, and finding a better way forward.
A graduate of the University of Mississippi, Jeff earned a Bachelor of Business Administration in 1992, with majors in Banking and Finance and Managerial Finance, followed by a Bachelor of Accountancy in fall 1996.
Mississippi has a remarkable tradition of storytelling. Its writers have long understood that the most interesting lives are rarely simple ones. Jeff’s own writing draws from a life shaped by business, ambition, family, success, failure, consequence, faith, and the lessons that become visible only when enough time has passed to understand them.
Before becoming an author and publisher, Jeff built a career across corporate finance, sales, sales management, entrepreneurship, and executive leadership.
His early professional experience included corporate finance as well as pharmaceutical and medical-device sales and sales management. Those years shaped much of his thinking about leadership, accountability, communication, developing people, and building organizations capable of producing consistent results.
Over the years, Jeff has built, owned, or led businesses in industries that have included medical services, telecommunications, solid waste management, mobile technology, renewable energy, and publishing.
One of those businesses was built using the public capital markets and ultimately resulted in the sale of its operating assets to private equity in a nine-figure transaction. Rather than ending there, Jeff used the remaining public company as the foundation for an entirely new enterprise in another industry, acquiring assets from a major Fortune 500 fuels company and developing a renewable-energy platform around them.
He also created a mobile application designed as a sales platform capable of being used across multiple industries. That technology is now being reimagined and expanded into a larger and more capable platform built around what Jeff learned from the original concept.
The industries have changed. The underlying work rarely has.
Build the organization. Understand the numbers. Develop the people. Find the problem. Make the decision. Accept responsibility for the result.
Today, Jeff divides his time among writing, executive consulting, entrepreneurship, and building Doing Things Better Press into an enduring independent publishing company.
His books are not written from the perspective of someone observing business and leadership from a distance. They come from decades spent inside companies—selling, financing, acquiring, operating, restructuring, negotiating, managing people, making mistakes, recovering from them, and learning what responsibility looks like when circumstances do not unfold according to plan.
That experience also explains the philosophy behind Doing Things Better Press.
The objective is not to suggest that everything was always done well.
It is to take what happened, understand it clearly, and ask a better question:
How could we do it better?